In a previous article, I talked about how visual design says something about a character, or rather that it should say something. Mystery Men is and always will be one of my top examples, but it is by no means the only one. I asked for contributions for other examples of this concept, but sadly came up short. So I scoured my own collection and came up with a few examples to elaborate on this concept.
Agent 47
The protagonist of the Hitman games is an example of very good, elegant design. Black suit, white shirt, red tie. An appearance of professionalism appropriate to the character. The lack of hair anywhere on his body, even eyebrows, gives him the look of both a fighter and something slightly alien. It's a subtle wrongness. That menace is complimented by the black gloves. This is a man who will kill you because it's his job and he will feel nothing.
Captain Marvel (Shazam)
Long story short, there are two Captain Marvels, one owned by DC and the other by Marvel. Marvel owns the copyright on the name, so DC has to market their Captain Marvel under the Shazam moniker. Look it up if you're really curious. Anyway, striking red, white, and gold color scheme that conveys a sense of regality and authority. Chiseled looks giving the image of a clean-cut good guy. The overly muscled physique also implies the power he wields and not just physically. The cape and double-breasted shirt give an old-fashioned military apperance while the sash suggests a touch of the exotic, anachronistic, even mystical. That mystic angle is enhanced by the embroidery on the cape and the lightning emblem on his chest. Archetypal Golden Age superhero with a mystical background. He is easily identifiable as a good guy and the color scheme and silhouette make him instantly recognizable as soon as you seem him in a comic panel.
Kikuchiyo
From Kurosawa's Seven Samurai, Toshiro Mifune's character is a farmer impersonating a samurai. It soon becomes apparent to everyone. His perpetually hunched gait implies a life of manual labor in the fields. His top knot is sloppy and poorly grown. He's always dirty and itchy, obviously not bothered by getting his hands dirty with farm work. He carries a sword as almost no soldier would and possesses little if any combat experience. He clearly has no idea what he's doing and this quest to save a village from bandits has put him in way over his head.
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