Make the Other Guy Look Good

As magicians, we love attention. Don't try to deny it. To be a performer, you have to enjoy the applause to some degree. You have to have a bit of an ego to enjoy being in the spotlight that often. But there are times when it's appropriate to give up that spotlight and make one of your spectators the star of the show. I'm going to give you two examples from my own experience, but keep in mind that there are many, many more.

When I was busking in 2008, there was one day where a young boy walked behind me as I was in the middle of a routine and he caught me palming a coin. He of course had to announce this to everyone. I didn't make a big deal of it, and neither did the audience. Hey, these things happen sometimes. No sense getting bent out of shape.

Unfortunately, the young man decided to stick around. His father stood about 50 feet off, watching mutely as his son watched my next several routines, loudly voicing every idea he had for how he thought I did something, no matter how outlandishly wrong those theories were. I didn't give him any attention, but boy howdy was this kid stubborn.

After about 15 or 20 minutes of him trying to shout over me and getting in the way and his father doing absolutely nothing I decided that enough was enough. I called for a volunteer, and framed the card effect I was doing as the work of the volunteer (whom we will refer to as Jeff) rather than me. Of course, after the reveal the boy shouted out his theories, but this time I interrupted him. "Hey! Jeff was talking."

I gave Jeff a moment where he looked good in front of a small crowd and turned things on the kid to make him out as being rude, not to me, but to Jeff. Since I made Jeff look good, he was now on my side. Sure enough, at the next effect the kid piped up but was immediately shouted down by Jeff and all his friends barking in unison, "Dude, shut up!" The kid walked off after that. He wasn't going to get the crowd praising him for how smart he thought he was. They wanted to enjoy the rest of the show. And Jeff didn't want someone messing with the guy who just gave him some of the limelight.

At another time, I was doing a set for a guy and his girlfriend. I had a suspicion that the guy liked the show, and wasn't going to chase me off, but he wasn't entirely on my side. I asked them if they felt they had some sort of special connection and that I wanted to test it. I had the girl select a card, which I controlled to the bottom of the deck. I asked her to look at her boyfriend and try to focus on her card.

When I turned to the boyfriend, I held the deck in both hands and tipped it up slightly so that he could see the bottom card but she couldn't. As I told him to look into her eyes and reach out mentally, I tapped the card and gave him a little nod. He understood. He looked into her eyes, paused a few seconds, and named her card. The look on her face was priceless. Her boyfriend of course left a generous tip in my hat.

If you make a spectator look good in front of a crowd or their friends or even a significant other, they will be your buddy. And they will thank you for it. Leave an anecdote in the comments section about any times you've used this principle yourself.